February 14th is coming up. That means it's time to think of ways to share the love that flows from your cause with your organization's community, its donors, volunteers, leaders.
I'm not talking about sending chocolates or flowers to your donors. On Cupid's day, that would border on being inappropriate. I am suggesting that you have an opportunity to show impact, to show how gifts of money, time and leadership are changing lives. If that's not a message of love, I don't know what is.
Look to your case to guide your message, and look to social media to deliver it.
Tweet short impact testimonials under the banner, feel the love. Create a one-day, red-rose campaign. Send a message of thanks from your ED. Take a video camera with you and capture a few moments. (Remember the release form).
Have fun. Keep it simple. Be creative. Share the love, and by all means share your ideas on this blog.